Thursday, March 26, 2009

Market Your Video with YouTube's Video Response Option

Using YouTube as a distribution option for's podcasts has been quite successful. YouTube consistently accounts for about half of all the downloads or views of the podcast videos. One of the options YouTube provides is the ability to easily embed a video on a web page, and this is an option that is used all over and several of the associated blogs.

One option I overlooked until this week was using the video response option in YouTube. It works just like a text comment, except you use a video. If you already have a video on YouTube, it just takes couple of clicks to place the link. The really popular videos with tens or even hundreds of thousands of text comments often have at most a few video responses.

It took me about two seconds to come up with a very easy marketing tool--find the most popular video that is relevant to one of's YouTube videos and add a video response. I did this for at least 25 of the 45 videos now on YouTube, and early results show at least a 50% increase in daily views. I'll wait a couple of weeks before I believe it to be a long term trend, but so far the response is better than I expected.

One of the side benefits of looking for an appropriate video to respond to is that I've discovered some very unusual airline safety and security videos. The one that stands out the most is a rap video about the TSA by a group called the T.S.A. Gangstaz. It is rude, lewd, totally inappropriate for minors, politically incorrect, completely unsafe for work, and it has over half a million views. If a small percentage of the viewers of the anti-TSA rap video follow my link and end up viewing informational and educational TSA video, then I'll consider the video response a success.

Warning: If you follow the link to the video, you will see how I've implemented the video response option, but if your manager is looking over your shoulder, you'll have some explaining to do.

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