Wednesday, January 20, 2010

How Studying the NFL and Mariah Carey's Breasts Makes You Smarter about Twitter

The recent O'Reilly and Milstein book The Twitter Book is filled with all kinds of fun things to do with Twitter and Twitter related tools. Trendistic is one of the tools mentioned at the end of the book, and it allows you to compare how words or phrases trend over various time frames, including 24 hours, seven days, and 30 days for the basic version of the service. If you register, you also have a 90-day and 180-day trending option.

Just for fun, I ran a 30-day trend for the words, jets, colts, saints, and vikings. For those of you who don't follow the NFL too closely, these are the four teams entering the final round of playoff games before the 2010 Super Bowl. As you can see below, there were spikes in Twitter traffic that happened on the days that these teams played, with the Jets, representing the biggest NFL market, having the biggest spikes three of the four weekends. The one weekend where that wasn't true, was the day the Jets beat the Colts, and the word 'colts' had the biggest spike. To see the relationships easily, you may want to click the [hide] links below the graph to take out one or more of the terms.

Jets, Colts, Saints, and Vikings Graph

A much easier to understand graph that tracks the words "mariah" and "boobs" over the past week (14-21 January 2010), with both spiking last Sunday. The Golden Globes was on Sunday, and Mariah Carey wore an outfit that made it very, very, very easy to notice her breasts. The graph shows a not too surprising traffic relationship.

Mariah vs. Boobs

To see why this may be so, check out the following shot from the Golden Globes.

You may ask why do the comparison on 'boobs' and not 'breasts,' 'tits,' or any of a number of other well-known terms for female breasts. The answer is that when it 'boobs' was a far more popular term during the week the Golden Globes aired. However, the popularity of 'boobs' as a Twitter term rises and falls, as this 30-day trend for 'boobs,' 'tits,' and 'breasts' for 23 December 2009 - 21 January 2010 shows.

Breasts vs. Tits vs. Boobs

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