Friday, October 9, 2009

Website Grader is a Free SEO That Gives You Immediate Feedback on the Marketing Effectiveness of Your Site

When it comes to online marketing tools, I have three basic criteria:

1. It has to be free

2. It has to be easy to use

3. I has to give me immediate and useful feedback.

Website Grader meets all those criteria in a big way. It is a free SEO tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.

I tried it on my oldest website,, which has been around for over 13 years and has for several years has consistently been been a top ten result in Google for searches on key terms like 'airline safety.'

I put in the URL, and within a minute, I got back a detailed report on how well the site worked when it came to on-page SEO like the quality of the metadata and readability level, and off-page SEO like Google PageRank, Alexa rank, and whether the site was on key directories. You can even include competing web sites in your analysis to see how they compare to yours.

The report was well organized, giving clear suggestions on how to improve the site. I was so impressed by it that I immediately updated the site to deal with the minor issues it uncovered, oversights like having images without alternative text.

It also has several convenience factors like the ability to email the results. The service even provides online access to your report. For an example of how it works, visit a recent report page for

Don't take my word for it. Try it for yourself, and tell me what you think.

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