Tuesday, April 28, 2009

When Should I Get Paid? - Workable Policies for Site Owners

Every advertising program has a different system for computing payments and for determining what payments are due. While site owners have little choice with the larger programs, when it comes to dealing with smaller advertisers or advertising brokers, things can be a lot simpler. There are three ways to make things easier: choose a payment system that allows you to track payments, get paid in advance, and get paid by a deadline.

Use a Payment System
For most people, PayPal or similar online payment programs have the kind of tracking system that allows the site owner and the advertiser/broker to resolve any disputes as to what you got paid and when.

Get Paid in Advance
Advertising agreements, especially with smaller companies or individuals, are often a very informal affair, with agreements made by phone or email. The easiest way for a site owner to be protected against problems with the advertiser agreement is to get paid in advance. An owner should only agree to be paid otherwise if the advertiser or broker doesn't offer any other option or if that advertiser or broker can be trusted.

Get Paid by a Deadline
Getting paid by a particular date is an excellent policy when combined with the previous suggestion of getting paid in advance. This reduces the risk for the site owner and encourages the advertiser or broker to maintain a consistent relationship. It also makes it easier to manage the advertising deals on a site, especially if a site owner gets payments from several sources.

Why Have Rules?
Without rules or standards, having advertising on a site can be a hassle that isn't worth the money. It is also difficult to manage multiple advertising deals, especially if you manage multiple sites, without some kind of system. Having a few basic and simple rules for getting paid is the least you should do.

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